Audience research will guide development of Legacy Project media at every turn.

San Joaquin - The Legacy Project

photo credit: John Karachewski

Our initial surveys tell us that most Californians do not understand the relationship between human activities and environmental change. Nor do they feel connected to nature. The next phase of research will provide audience feedback on draft scripts, rough cuts of films and overall effectiveness of the project’s media.

The Legacy Project also will study the degree to which new digital media can inspire audiences to connect with nature.